The Engaged Leader: A Strategy for Your Digital Transformation by Charlene Li (Author)

NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era

Technology has revolutionized the very idea and nature of relationships between leaders and their followers. Yet, many leaders remain stuck at arms-length from those they lead and serve, relying on specialized teams to interact with customers, their direct reports to keep tabs on how employees are doing, and on the digital natives in their organization to stay abreast of new technologies.

Now, in The Engaged Leader: A Strategy for Your Digital Transformation, Li helps leaders adapt to the demands, and opportunities of digital leadership. To be a true digital leader requires a metamorphosis: you must connect directly by listening, sharing, and engaging using digital technologies. This metamorphosis is not easy, comfortable, or painless—if your palms aren’t sweaty or your stomach isn’t churning, then you probably aren’t really practicing digital leadership.

The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind shift; and the science of applying the right tools to meet your strategic goals.

This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow them.

The Engaged Leader provides leaders with the skills and confidence they need to transform their leadership, and in turn, their organizations. The Engaged Leader also provides guidance to institutions— businesses, communities, and schools—on how to develop and nurture digital leadership. It is a must read for anyone who values a deeper connection between leaders and those they serve.


Charlene Li is the founder and CEO of Altimeter Group and the author of the New York Times bestseller Open Leadership: How Social Technology Can Transform How You Lead. She is also the coauthor of the critically acclaimed, bestselling Groundswell: Winning in a World Transformed by Social Technologies, which was named one of the best business books in 2008.

Look Inside

Charlene Li – How leaders can create a culture of sharing

Published on Apr 13, 2015

In her talk “Being A Leader in The Digital Age,” Altimeter Group CEO and author of “The Engaged Leader” Charlene Li talks about the importance of leaders becoming the facilitators of sharing within their organizations.

Charlene Li: Giving up control: Leadership in the digital era

In business today, the need for innovation and rapid decision-making trumps yesterday’s drive for efficiency. How does this influence what it means to be an effective leader? Charlene Li explains that it’s less about control and more about empowerment: enabling employees to acquire the information they need, so they can make their own decisions.

Charlene is the CEO and principal analyst at Altimeter Group, and author of The New York Times bestseller Open Leadership. She is also the co-author of the critically acclaimed, bestselling book Groundswell, named one of 2008’s best business books. She is one of the foremost experts on social media, and a consultant and independent thought-leader on leadership, strategy, social technologies, interactive media and marketing. Fast Company recognized Ms. Li as one of the 100 most creative people in business in 2010, and one of the most influential women in technology in 2009. You can follow her blog at charleneli.com/blog.

About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.

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